![]() Financial: the British government was ready to back any over-spend on the construction of Games facilities.Gender and age issues: most of those who spoke in the Paris presentation were male and middle aged the London presentation included children and represented a multicultural London.The UK government had decided to focus its Olympic bids on London after failing to win the Games in 1992, 19 with bids from Birmingham and Manchester (two other major UK cities).Regeneration was emphasised as part of the bid: the IOC was shown photos of the derelict former industrial areas.Sustainability and ‘legacy’ were pillars of London’s bid.Youth engagement in sport was one of the pillars of London’s bit.The following factors were partly responsible for the success of the bid: However, the criteria of the IOC included government support and public opinion, city infrastructure (such as transport), sports venues and experience, olympic village and accommodation, environmental impact and legacy, safety and security, and finance. It seems likely that there was a political influence in the decision – such as the French president insulting the Finnish delegation by complaining about the quality of Finnish food. London won the final round, beating Paris by 54 votes to 50. It was chosen from nine cities, with five shortlisted to make formal bids (Paris, Madrid, Moscow, London, and New York). ![]() ![]() ![]() London competed with other cities to host the 2012 Olympics. On this page, we look at the London Olympics of 2012 as a case study of the costs and benefits for one country hosting an international sports event. ![]()
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